Ruf Lanz: With full-body plaster against speeding on ski slopes
Using life-size mannequins encased in plaster at top ski resorts, the Swiss insurance company Suva is urging skiers and snowboarders to exercise caution.
With life-size dolls in plaster casts
the Swiss insurance company Suva is warning skiers and snowboarders in the top ski resorts to be careful. The confrontational
prevention campaign is the brainchild of Zurich creatives Ruf Lanz,
which has already caused a sensation with the SuvaLiv bike helmet campaign.
At the start of the ski vacations, the life-size, plastered and
equipped with skis and ski boots, the "winter sports enthusiasts" sit on benches in public places in
valley stations or take the chairlift. A green sign with the
The claim "Better not speed on the ski slope" accompanies every plaster figure and emphasizes the
Plaster dummy conveys the message in the right light, or the right context. The following can be found
unmissable eye-catcher in the ski resorts of Arosa, Davos and Engelberg,
Grindelwald, Gstaad, Lenk, Saas Fee, St. Moritz and Zermatt.
the Swiss insurance company Suva is warning skiers and snowboarders in the top ski resorts to be careful. The confrontational
prevention campaign is the brainchild of Zurich creatives Ruf Lanz,
which has already caused a sensation with the SuvaLiv bike helmet campaign.
At the start of the ski vacations, the life-size, plastered and
equipped with skis and ski boots, the "winter sports enthusiasts" sit on benches in public places in
valley stations or take the chairlift. A green sign with the
The claim "Better not speed on the ski slope" accompanies every plaster figure and emphasizes the
Plaster dummy conveys the message in the right light, or the right context. The following can be found
unmissable eye-catcher in the ski resorts of Arosa, Davos and Engelberg,
Grindelwald, Gstaad, Lenk, Saas Fee, St. Moritz and Zermatt.
