Ruf Lanz makes milk a fitness program
«Milk. Your Natural Fitness Program» is the nutritional message of the current poster campaign by Swissmilk/Swiss Milk Producers, designed by Ruf Lanz. As always, Lovely stars in the lead role.
This time she is making a big splash as a climber. On the one hand on classic posters, but also on special posters with an explosive format.
Responsible at Swissmilk/Swiss Milk Producers: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Sabrina Luck (Consulting). Photo: Jonathan Heyer. Image editing: Felix Schregenberger.
