Ruf Lanz also makes Guy Parmelin a teenager
Last year, Ruf Lanz was commissioned by the umbrella organization Swiss Youth Parliaments (DSJ) to create a campaign under the motto "Make Swiss politics more youthful" and to restyle the Federal Councilors as young people. Now another subject follows.
Media in all parts of the country picked up on the cheeky campaign with Rasta Doris, hip-hop Ueli and hipster Didi and generated a PR value that exceeded the funds invested many times over (Werbewoche.ch reported). After the election of the new SVP Federal Councilor Guy Parmelin, Ruf Lanz and the youth parliaments reacted quickly and dedicated a subject to him as well.
It is to be hoped that the new Federal Councillor will show as much humor as the outgoing Eveline Widmer-Schlumpf. Eveline Widmer-Schlumpf told those responsible with a wink: "The message to put the Federal Councillors in new outfits and to style them as typical young people has been received. As for me, I can completely identify with my 'new outfit'."
