Ruf Lanz lets the dairy cow skate for SMP
The Zurich-based advertising agency Ruf Lanz has created a new campaign for Swiss Milk Producers (SMP).
The Zurich advertising agency Ruf Lanz has created a new motif for the Swiss Milk Producers SMP. "Milk. Your natural fitness program" is the claim of the current SMP campaign. As always, the leading role is played by the dairy cow Lovely. This time she presents herself as a skateboarder.
The motifs are now being used on posters throughout Switzerland. There are also advertisements in titles such as 20 Minuten and Blick am Abend.
Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Daniel Muriel (Project Manager Advertising Milk), AMS Media. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Lorenz Clormann (AD), Armin Arnold (graphics), Dennis Maitzen (consulting). Visual effects: UPP Prague.
The motifs are now being used on posters throughout Switzerland. There are also advertisements in titles such as 20 Minuten and Blick am Abend.
Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Daniel Muriel (Project Manager Advertising Milk), AMS Media. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Lorenz Clormann (AD), Armin Arnold (graphics), Dennis Maitzen (consulting). Visual effects: UPP Prague.
