Ruf Lanz launches new campaign against animal cruelty
Ruf Lanz has developed the new «Fight Against Animal Cruelty» campaign for the Tier im Recht Foundation. Through this campaign, the foundation aims to raise awareness that acts of animal cruelty are not minor offenses, but must be consistently prosecuted and punished.
The campaign can be seen throughout German-speaking Switzerland over the next few weeks. The four subjects show with a surprising reversal where the foundation sees animal abusers: behind bars.
Responsible at the Foundation for the Animal in Law (TIR): Gieri Bolliger, Jörg Röthlisberger, Michelle Richner, Christine Künzli, Nicole Aschwanden. Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Dave Schellenberg (graphics), Sebastian Durband, Doelkar Monkhar (consulting).
