Ruf Lanz communicates for Hyundai

Following an agency evaluation, Hyundai has chosen Ruf Lanz as its new advertising agency. According to Managing Director Adam White, Ruf Lanz "impressed with an agency presentation that not only showed nice pictures, but also nice results", according to a press release. In addition, the passion to get things rolling for Hyundai was palpable. The Korean car brand wants to shift its communication up a gear in future and thus dramatize its advantages even more surprisingly in order to gain market share. The first Hyundai campaign by Ruf Lanz will be shown in the fall.