Ruf Lanz: Cavalry chief Steinbrück reads "The Blocher Principle"
"Hopefully our chiefs will read it before the head of the cavalry does." This topical allusion stands next to the picture of a Peer Steinbrück engrossed in reading "The Blocher Principle".
"Hopefully our chiefs will read it before the head of the cavalry does." This topical allusion stands next to the picture of a Peer Steinbrück engrossed in reading "The Blocher Principle". Ruf Lanz designed this advertising motif for Meier Buchverlag to mark the sale of around 27,000 copies of the book.
The subject appears in NZZ, Weltwoche and persönlich blau.
In "The Blocher Principle", Christoph Blocher presents his leadership philosophy and principles in discussions with the journalist Matthias Ackeret. The book, launched in 2007, is now in its 4th edition
Responsible for the Blocher principle: Christoph Blocher (overall responsibility), Walter Eberle (project management), Norbert Neininger, Matthias Ackeret (advertising management). Responsible at Ruf Lanz Zurich: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Michèle Leibacher (Consulting). Image editing: Patrik Rohner.
The subject appears in NZZ, Weltwoche and persönlich blau.
In "The Blocher Principle", Christoph Blocher presents his leadership philosophy and principles in discussions with the journalist Matthias Ackeret. The book, launched in 2007, is now in its 4th edition
Responsible for the Blocher principle: Christoph Blocher (overall responsibility), Walter Eberle (project management), Norbert Neininger, Matthias Ackeret (advertising management). Responsible at Ruf Lanz Zurich: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Michèle Leibacher (Consulting). Image editing: Patrik Rohner.
