Ruf Lanz fights for Suva against tripping hazards
Suva has launched its new prevention campaign, «Stolpern.ch.» The campaign aims to raise awareness of the fact that more people in Switzerland are injured in tripping and falling accidents than in car accidents. The campaign was created by Ruf Lanz.
Over the next five years, Suva intends to reduce the 85,000 tripping accidents reported to it each year, which cost 640 million Swiss francs, with targeted prevention activities and to raise awareness among its insured companies and the general public. Among other things, a TV commercial and posters will be used. A core element of the campaign is the interactive website Stolpern.ch, where users are asked to identify tripping hazards as a prelude. The film "below", also available on the website, also brings viewers to eye level with the stumbling hazards and highlights dangers.
You can stumble across the full text on the campaign in the next print edition of Werbewoche.
You can stumble across the full text on the campaign in the next print edition of Werbewoche.
