Ruf Lanz: Campaign for Real Clean realized
Real Clean specializes in office cleaning. And if offices are not really clean, this can cast a bad light on the whole company. Ruf Lanz is currently demonstrating this in an ad campaign.
The campaign motto: Don't let the dirt speak for your company. The dirt monsters on the flip charts appear on double and half pages in the business press. The campaign kicks off with a double page spread in today's Handelszeitung.
Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Maren Beck (text), Isabelle Hauser (AD), Dave Schellenberg (graphics), Kristina Burch, Doelkar Monkhar (consulting). Photography: Getty Images. Image processing: Isabelle Hauser.
