Ruf Lanz: Great cinema for Autism Forum Switzerland
Autismus ist nur wenigen Menschen ein Begriff. Entsprechend wenig Verständnis wird den Betroffenen und ihrem Umfeld oft entgegengebracht. Autismus Forum Schweiz hat deshalb Ruf Lanz mit einer Sensibilisierungskampagne beauftragt.
In the first phase of the campaign, more than 25 Swiss newspapers and magazines used unusual diplomas to show that for people with autism, even everyday things such as "going to the hairdresser", "buying an apple" or "saying thank you" are a difficult test (Werbewoche.ch reported).
Now, according to a press release, another facet of autism is being addressed in a TV and cinema commercial: It is very difficult for people with autism to recognize other people's emotions. They are therefore dependent on support. Ruf Lanz demonstrates this with one of the most famous scenes in film history. Every emotion that Kate Winslet and Leonardo Di Caprio experience on the bow of the Titanic is shown in the form of subtitles. Ruf Lanz has officially obtained the rights from 20th Century Fox Switzerland and 20th Century Fox Los Angeles.
Responsible at Autismus Forum Schweiz: Nicole Ulrich (President), Thomas Girsberger, MD (Vice President), Thomas Ulrich, MD, Edith Hörler, Nikola Bellofatto (Board Members). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Maren Beck (Text), Isabelle Hauser (Art Direction), Sabrina Luck (Consulting). Responsible at 20th Century Fox Switzerland: Thomas Gahlinger (Marketing Manager). Post-Production Film: Stories. Post-production sound: Jingle Jungle.
Autism Forum Switzerland from RufLanzTV on Vimeo.
