Ruf Lanz: For Suva Pro the boredom in the hospital dramatized

The Ruf Lanz agency created a campaign for Suva Pro designed to show just how boring it really is in the hospital.

In addition to the Suva Liv brand, which promotes safety in leisure time, Ruf Lanz also manages the budget for the Suva Pro brand. Suva uses this brand to promote safety in the workplace. On the one hand, this is done through direct measures in the numerous Suva-insured companies, and on the other hand, the general public is also made aware of the dangers in the workplace - regardless of the respective occupational category. This is currently being done with a full-page advertisement in numerous Swiss newspapers, which is likely to be rather small. It shows in a surprising way how boring it can be in hospital. The logical conclusion: never underestimate the risk of accidents in the workplace.
Responsible at Suva: Urs Schaad (Head of Marketing Communications), Nicole Hermann (Communications Consultant). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung (text), Marcel Schläfle (AD), Kristina Burch (consulting). Photography: Felix Streuli.
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