Ruf Lanz for Sport Factory Outlet: There's a Kenyan in everyone
Ruf Lanz's latest motif for the Sport Factory Outlet is dedicated to running shoes and running clothing. It shows how you can become a marathon runner with branded clothing.
Ruf Lanz's latest motif for the Sport Factory Outlet is dedicated to running shoes and running clothing. It shows a normal Swiss man, at least up to his neck. Underneath is the well-trained body of a Kenyan, one of the strongest running nations in the world. The message of the eye-catcher is: Discover the runner in you. The motif can be seen this spring on posters, POS rotairs, postcards and advertisements.
The Sport Factory Outlet on the Bally site in Schönenwerd sells sports brands at factory prices. Ruf Lanz has been promoting the company for seven years.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf and Danielle Lanz (Creative Direction), Grit Wolany (Art Direction), Torsten Maas (Text), Michèle Leibacher (Consulting). Photography: LOZZA. Image processing: Pixelpolish.
The Sport Factory Outlet on the Bally site in Schönenwerd sells sports brands at factory prices. Ruf Lanz has been promoting the company for seven years.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf and Danielle Lanz (Creative Direction), Grit Wolany (Art Direction), Torsten Maas (Text), Michèle Leibacher (Consulting). Photography: LOZZA. Image processing: Pixelpolish.
