Ruf Lanz for SMP: The dairy cow strapped to the snowboard
Ruf Lanz has created new visuals for the Swiss Milk Producers (SMP) campaign. This time, in keeping with the season, Lovely the dairy cow takes off as a snowboarder.
"Milk. Your natural fitness program" is the nutritional message of the current campaign by Swiss milk producers. The subjects with Lovely in the leading role are now being used on posters and advertisements.
Responsible at the Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Daniel Muriel, (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Lorenz Clormann (AD), Dennis Maitzen (consulting). Visual effects: UPP Prague.
