Call Lanz for Pro Audito: call for beard donations
To mark its 100th anniversary, Pro Audito Bern has commissioned Ruf Lanz to raise even greater awareness of the concerns of people with hearing impairments. The agency is launching a call for beard and mustache donations.
Around 800'000 people in Switzerland are affected by a hearing impairment. pro audito bern is committed to making life easier for this population group. The result for the anniversary is probably the most unusual fundraising campaign in Switzerland. For once, there is no need to donate money, blood, clothes or blankets. Instead, men are being asked to donate their beard or moustache. With good reason: people with hearing disabilities depend on being able to read the lips of the other person. And it is precisely this lip-reading that is made much more difficult by the beards and moustaches that are currently in vogue and sprouting up everywhere.
Ruf Lanz convinced those responsible at Pro Audito Bern with numerous creative proposals, according to a statement. "We were spoiled for choice," said Alfred Pauli, chairman of the project group. The call for beard or mustache donations will be launched through a national TV spot. It was directed by Los Angeles-based Swiss Serge Höltschi (Condor Films). The so-called French Street in one of Warner Brothers' studios in Hollywood served as the backdrop. Other measures are also used, such as the confession buttons for brave donors.
//www.youtube.com/watch?v=w4HOf38UZz0
Responsible at Pro Audito Bern: Alfred Pauli, Othmar Lehmann, Fred Trummer, Daniel Ziegler. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Florian Birkner (Text), Isabelle Hauser (Art Direction), Nathalie Jakober, Christian Brütsch (Consulting), Tanja Felix (Media). Responsible at Condor Films: Serge Höltschi (Director), Alessandra Angiuli (Producer), Kay Madsen (DoP), Isabelle Fournet (Editor). Sound Design: Jingle Jungle.
