Ruf Lanz for VBZ: The clean Volkswagen
The VW emissions scandal is making headlines around the world and in the media. Against this backdrop, the Ruf Lanz agency highlights which Volkswagen model meets strict environmental standards: the tram.
Because a single streetcar lane carries the same number of people as five car lanes. And one person in a streetcar causes 13 times less CO2 emissions than one person in a car (measured with average occupancy). VBZ already transports 80 % of all passengers with environmentally friendly electric energy - that's about 720'000 people per day. No wonder, this Volkswagen enjoys unbridled popularity in Zurich. The current VBZ subject is causing a stir in 20 Minuten on Tuesday and is already being diligently spread on social media channels.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Pascal Trütsch (Consulting), Armin Arnold (DTP).
