Ruf Lanz for Suva: Filigree back-breaking work
The new Suva subject by Ruf Lanz is intended as a reminder that snow sports quickly lose their magic when the risk is too high.
More and more people are actively organizing their leisure time. This development also has a downside: the high number of accidents. Suva's Suvaliv brand is committed to improving safety in leisure time. In its prevention campaigns, it focuses on sports with high injury potential and high accident costs. 30 percent of all sports accidents in Switzerland are winter sports accidents. Accordingly, Suvaliv is involved here with various measures: from the "Slope Track" app to on-site events. One of the most striking measures is the campaigns in the ski resorts. These have been created by Ruf Lanz for many years and have repeatedly won awards for their creativity and posterity.
The latest subject shows a snow crystal composed of those bones that are often damaged in winter sports accidents: Shin bone, femur, humerus, ulna & radius and clavicle. Because snow sports quickly lose their magic if you risk too much. The subject is used on posters and advertisements.
Responsible at Suvaliv: Susan Huber-Brun (Head of Advertising + Communication SuvaLiv), Samuli Aegerter (Campaign Manager Snow Sports). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Dave Schellenberg (Graphics), Colette Magnin (Consulting), CGI: Tobias Stierli, Flaeck.ch.
