Ruf Lanz for Bank Coop: Origamis now also on TV
Since 2008, Ruf Lanz has been promoting the benefits of Bank Coop to customers using artfully folded, origami-style banknotes. Until now, the campaign has captivated audiences through advertisements, posters, and banners. Now it’s doing the same on television.
A TV commercial depicts the development from tadpole to human being. Followed by the resolution: "We are all part of nature. Invest in Bank Coop's sustainable investment funds." Ruf Lanz conceived the spot and realized it in close collaboration with Markenfilm Schweiz and Hamburg-based production company Sehsucht.
Responsible at Bank Coop: Mathias von Wartburg (Head of Competence Center Marketing), Urs Uehlinger (Advertising Manager). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Danielle Lanz, Grit Wolany (Art Direction), Markus Ruf, Andreas Hornung (Text), Michael Gassler, Sabrina Luck (Consulting). Film production: Markenfilm Schweiz AG. Producer: Uli Scheper. Animation: Sehsucht Hamburg. Director: Ole Peters. 3D Animation Character: Jan Hofmann, Mick Grass, Producer: Stephan Reinsch. Music: Alex Kirschner, Jingle Jungle.
