Ruf Lanz for 3+: Today with Christine Maier

The countdown is on. Until the launch of the new private Swiss television channel 3+, the Zurich advertising agency Ruf Lanz is presenting a new SF figurehead every day for its first campaign for the new private channel. The campaign promotes presenter casting and uses the example of famous TV stars to show that everyone starts small (see "3+ advertises with figureheads of Swiss television"). Christine Maier is no exception. The new motif shows the presenter in her tender beginnings - with a hair-do à la Three Angels for Charlie and an airy blouse. The private Swiss television station 3+ goes on air on August 31.