Ruf Lanz most successful agency at ADC
On Saturday evening, the ADC Awards took place at the Volkshaus in Zurich. The name Ruf Lanz came up more often than usual during the awards ceremony—and the agency was understandably delighted.
Ruf Lanz was the most awarded agency and received many awards for its campaigns for Suva, Bank Coop, Schweizer Milch, Welti-Furrer, Hiltl or VBZ. The following weighting is used to calculate the creative ranking in Werbewoche: Shortlist = 1 point, Bronze = 2 points, Silver = 4 points, Gold or Evergreen = 7 points.
According to this key, the ranking is as follows:
1. reputation Lanz: 67 points
2. Publicis Communications Switzerland: 54 points
3rd Leo Burnett Switzerland: 44 points
Ruf Lanz is particularly pleased about the Evergreen for the Suva leisure safety campaigns. According to its definition, ADC awards the Evergreen to "excellent campaigns that have demonstrated the highest level of strategic and conceptual excellence for at least three years. In the case of the Suva campaigns, the creative consistency over a period of twelve years was honored. Werbewoche.ch presents the casemovie with some highlights from twelve years of Suva advertising, which was shown at the ADC awards ceremony on Saturday.
The creative ranking is published in the last advertising week of each year. You can find the complete medal table of this year's ADC Awards on Adc.ch
