Ruf Lanz: Switzerland relies on Sanitas Troesch
Ruf Lanz has created three new designs for the bathroom and kitchen retailer Sanitas Troesch—and is even marking out construction zones on the moon.
Sanitas Troesch is the leading house for kitchen and bathroom in Switzerland. In numerous exhibitions you can find a wide range of models for every taste and budget. So it's actually clear from the start which brand future homeowners in Switzerland are counting on. Ruf Lanz has been advertising Sanitas Troesch since 2009 - on the one hand in the Sunday and popular press, and on the other in selected home and architecture magazines. The eye-catching double-page spreads show building plots in dream locations. But between the staked-out survey stakes, perfectly assembled kitchens and bathrooms from Sanitas Troesch are already in place. After all, they are already clear even before the groundbreaking ceremony. Now the creative agency has added three more subjects to the image campaign. The future has also been taken into account: the "Moon" theme anticipates visionary new building zones on other celestial bodies.
Responsible at Sanitas Troesch: Bernhard Rinderli, Edith Dossenbach (Marketing). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Marcel Schläfle (Art Direction), Colette Magnin (Consulting). Photography: Valentin Jeck. Image processing: Süsstrunk & Jericke, Aschmann Klauser.
