Ruf Lanz makes fruit and vegetable pills for Hiltl

Ruf Lanz came up with a striking analogy to promote Hiltl's offerings.

Under the motto "Vitamins for gourmets", carrots, Zuchetti, cucumbers, eggplants, mangoes, avocados and many other Hiltl delicacies have been put together to make vitamin pills.
The subjects appear throughout the year as advertisements, posters, POS posters and postcards.
Responsible at Hiltl: Rolf Hiltl (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Lorenz Clorman (Art Direction), Torsten Maas (Text), Kristina Burch (Consulting). Photography: Felix Streuli.
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