Ruf Lanz appeals to work colleagues of accident victims on behalf of Suva Care
Ruf Lanz has developed a campaign for Suva Care. The campaign focuses on an appeal to the coworkers of accident victims.
Ruf Lanz has been responsible for Suva Liv's striking prevention campaigns since 2002. The multiple award-winning campaigns and their measurable success have contributed to the creative agency now also being responsible for the SuvaCare brand, Ruf Lanz said in a press release. The slogan is: "Good work colleagues are there for accident victims. Just like us". Suva Care thus makes a strong appeal to stand by colleagues who have had an accident, according to the agency. And it is also promoting its own services without patting itself on the back.
The campaign has been implemented over the last few months. On advertisements, posters, online banners and a TV commercial. Arthur Mebius photographed the print motifs, while Michael Fueter directed the TV commercial.
Responsible at Suva: Urs Schaad (Head of Marketing Communication Suva), Nadja Kunz (Campaign Manager SuvaCare), Dr. Beat Mark (Medical Consulting). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Maren Beck (Text), Dave Schellenberg (Graphics), Sebastian Durband, Doelkar Monkhar (Consulting). Photography: Arthur Mebius. Responsible for Stories, Zurich: Michael Fueter (director), Yves Bollag (producer), Pascal Walder (camera), Beni Fueter (editor), Denis Spycher (post production), Adrian Frutiger (sound design & music). Responsible at Konnex: Ronny Schmid (Media). Off-speaker recordings: Jingle Jungle
