Ruedin Consulting lures celebrity chef Ivo Adam into its kitchen for Sansan
Ruedin Consulting is using the appeal of culinary delights to promote its client, the health insurance provider Sansan. At the same time, the new commercials are intended to show how having the «right» health insurance can help people save money while receiving more benefits.
The agency Ruedin Consulting is using the allure of culinary delights to promote its client, the health insurance company Sansan. Several online commercials draw attention to a competition in which you can win an evening in your own four walls. The special feature: Celebrity chef Ivo Adam will be in your kitchen preparing a meal for you.
At the same time, the commercials are intended to show how the "right" health insurance can save money while providing more benefits, writes the Herrliberg agency in a press release issued on Thursday. Helsana's three health insurers Sansan, Avanex and Aerosana are using cross-media campaigns for young target groups to publicize their low-cost offers. The main medium is three viral banner films.
Director Jyri Pasanen understood exactly how to realize their story quickly and wittily, the enthusiastic Creative Director Joerg Birker is further quoted in the press release. The banner films lead to landing pages with competition games and prizes. The online measures are supported by advertisements and radio spots.
Responsible at Helsana Insurance: Christian Moser (Head of Marketing PK), Katerina Danilis-Tsianakas (Project Manager Marketing Private Clients). Responsible at Ruedin Consulting, Herrliberg: Thérèse Ruedin (strategy and consulting), Joerg Birker (CD), film production and photos: Rosas'n'Co, director: Jyri Pasanen, post-production: Boutiq, radio spots: Jingle Jungle, Media: SMC Schwab Media Consulting, Online activities: The Eyecatcher.
At the same time, the commercials are intended to show how the "right" health insurance can save money while providing more benefits, writes the Herrliberg agency in a press release issued on Thursday. Helsana's three health insurers Sansan, Avanex and Aerosana are using cross-media campaigns for young target groups to publicize their low-cost offers. The main medium is three viral banner films.
Director Jyri Pasanen understood exactly how to realize their story quickly and wittily, the enthusiastic Creative Director Joerg Birker is further quoted in the press release. The banner films lead to landing pages with competition games and prizes. The online measures are supported by advertisements and radio spots.
Responsible at Helsana Insurance: Christian Moser (Head of Marketing PK), Katerina Danilis-Tsianakas (Project Manager Marketing Private Clients). Responsible at Ruedin Consulting, Herrliberg: Thérèse Ruedin (strategy and consulting), Joerg Birker (CD), film production and photos: Rosas'n'Co, director: Jyri Pasanen, post-production: Boutiq, radio spots: Jingle Jungle, Media: SMC Schwab Media Consulting, Online activities: The Eyecatcher.
