Scratch card campaign of the Reformed regional churches launched
«Win a great feeling worth a total of 30,000 francs!' is the message on the scratch-off tickets from the Reformed Regional Churches. Anyone who scratches off a code can check it at Kirchenglücksspiel.ch.
Winners do not receive any money, however, but choose one of around 300 church projects and offerings and support it with the specified amount. With the campaign, the Reformed Churches of the cantons of Aargau, Bern, Solothurn and Zurich want to show their many projects and offers in a surprising way, according to a statement. In the coming weeks, 600'000 scratch-off tickets will be distributed to appeal to passive church members. In addition, the parishes want to ask about the nature of happiness in special events and church services.
The church gamble had been devised by the agencies Wirz Werbung and Assai Dialog + Digital and had already made headlines before the campaign launch, write the Reformed National Churches. The NZZ am Sonntag and the Tagesanzeiger had already reported months earlier about the popular appearance, which would also cause criticism within the church. The campaign was launched on Thursday and has already made it into the main edition of the Tagesschau.
