RTL boss calls for more flexible television advertising

Gerhard Zeiler, CEO of RTL Group, spoke to MEPs in Brussels on Wednesday in favor of more flexible advertising regulations on television. As reported by newsroom.de, he called for shorter but more frequent commercial breaks. Such a solution would make it possible, for example, to circumvent technical possibilities for automatically recognizing longer advertising blocks. The advertising industry is also a prerequisite for a free television program, Zeiler continued. Furthermore, no one tells newspapers or magazines on which pages they should place advertisements.