Rotor gives TopPharm a new overall look

 
The Zurich agency Rotor has taken on various communication tasks for the association of independent pharmacists, TopPharm, following a competition presentation. The magazine, renamed TopPharm Ratgeber, was completely revised with the aim of improving reader guidance and modernizing the overall appearance. The magazine is published six times a year with a circulation of around 450,000 copies, and the campaign image was also redesigned at the same time. The aim was to establish TopPharm pharmacies as the ideal source of health advice, achieve genuine brand loyalty and attract new customers. The advertising materials range from posters, shop window stickers and advertisements to flyers and textile stickers for POS use.
Responsible at Toppharm:
Judith Lanz (Head of Marketing and Communications), Karin Walder (Head of Training and Campaigns), Simone Stucki (Marketing and Communications Officer), Andrea Oesch (Training and Campaigns Officer), Christoph Baumgartner (Editor). Printing: Birkhäuser + GBC AG. Responsible at Rotor Agentur für Kommunikation: Alexander Gessert (CD), Sascha Kieslinger (AD), Sandra Eichenberger (Desktop), Nastja Burger (Consulting), Suzanne Regez (Consulting Assistant), Martin Hauser (Production).