Rotor launches Russian Standard Vodka in Switzerland

 
The Zurich agency Rotor is launching Russian Standard Vodka as a brand in Switzerland. According to a press release, the launch campaign had to strike a balance between image presentation and communication with retail channels. With the slogan "Russia's No. 1 Premium Vodka", the vodka claims to be the market leader in the higher price segment in this country, as is apparently already the case in Russia. The campaign includes posters in German and French-speaking Switzerland in weeks 51 and 52. In addition, attention is drawn to the new product at points of sale by means of hanging labels on the bottles. This will be flanked by image advertisements in various print titles and specialist publications until further notice. Further sales channels will be developed in parallel with various events and gastronomy measures.
Responsible at Campari Schweiz AG:
Christian Kauffmann (Marketing Director) and Daniel Roder (Brand Manager), responsible at Rotor Agentur für Kommunikation:
Alexander Gessert (CD), Sascha Kieslinger (AD), Luca Santarossa (consulting) and Martin Hauser (media, production).