Rotor designs overall appearance of Zurich bike store

The Zurich-based advertising agency Rotor is developing communication and design materials for the bike shop Zwei. Just like the name, the overall brand identity is stripped down to the essentials.

The Zurich-based advertising agency Rotor develops communication and design accessories for the bike store Zwei. Like the name, the overall appearance is reduced to the essentials: like the number of bicycles, so is the name. According to Monday's press release, the name "Zwei" alone sums up the company's philosophy. The "british racing green" color is intended to emphasize the sportiness and simplicity of the young company.
Miro Kondres, owner of Zwei, has been infected with the bike virus for many years. In his bike store, he not only offers two-wheelers from Bergamont, TDS, Simplon, Electra or Fixie, but also individual advice and a repair service with a mobility guarantee at all times, as customers can count on a repair service even in the high season and receive a high-quality replacement bike to bridge the time without a bike.

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