Rosenstar: Web concept for Emmi Food Service
Emmi Food Service serves customers in the foodservice industry. Compared to the parent company, this division’s website had become somewhat outdated. In collaboration with Rosenstar, they have now addressed this issue.
According to the press release, it comes across as fresh, likeable and appealing, the new Emmi Food Service website - just like their products: From cheese slices for sandwich providers to glaces and special cream products for professional kitchens. And all in particularly large packs, as used in restaurants, hotels, homes and hospitals. Emmi Food Service maintains a direct exchange with customers and partners. This is expressed on the website: plenty of space for employee portraits, an open aura that motivates people to get in touch. The new website presents the company in a modern and dynamic way.
It all began with value workshops, on the basis of which the Lucerne agency Rosenstar drew up a new communication and design concept and formulated concrete messages that sharpened the company's profile and spoke directly to the target group. The special features of Emmi Food Service's new website include its separation into an information section and an image section with generous images and striking statements. Services, team, products and recipes are clearly presented. "With the illustrated blog character "Emmily Marmite", the focus on people is additionally strengthened," says Selina Krummenacher, co-owner of Rosenstar. Overall, the website is an expression of the close ties between Emmi Food Service and its customers.
