Pink: Spot for Blick Bingo with Beat Schlatter
After a ten-year hiatus, Blick-Bingo is back. To promote the game, Rosarot was commissioned to create a TV and movie theater commercial that draws attention to the game and explains it at the same time.
A task that is tailor-made for Beat Schlatter with his creative bingo performances, as it says in a press release. Schlatter's familiar face was combined with amazing moments that force the audience to look closely. A game with wit and perception - and of course with big prizes.
Blick bingo will be played for four weeks from January 19 to February 14, 2015. Two million Blick bingo cards will be distributed as early as mid-January as inserts in Blick, Sonntagsblick and various newspapers and magazines, in mailboxes and free of charge via newsstands and Press & Books. The current bingo numbers will be published daily in the print edition of Blick.
//www.youtube.com/watch?v=DzX8awLFtD8
Responsible at Ringier: Nicolas Pernet (Head of Marketing Blick Group), Vera Baltensperger (Project Manager Marketing Blick Group). Responsible at Rosarot: René Karrer (creative director), Andreas Steiner (concept, text, consulting), Yolanda Lopez (art direction), Stephanie Steimer (graphics, layout), Chantal Jenny (project management); stylist: Michelle Oberholzer; producer: René Da Rold Pictures.
