Pink launches campaign for AD.M

Two new TV commercials, image pictures, a revised website and high-quality sales documents - all with a black and white look - were created as part of the campaign. Rosarot and its managing directors, who are also the founders of AD.M, are once again responsible for the overall concept of their own label's advertising campaign, thus assuming both the agency and client roles.

AD.M has been dedicated to creating the perfect polo since it was founded in 2010. To further consolidate the brand, the Zurich agency created and implemented a comprehensive campaign for the launch of the 2014 collection. All communication materials are in black and white and are intended to present the collection in a discreet and elegant way. With the unusual black and white appearance and the polarizing models, AD.M wants to demonstrate the courage to differentiate itself and consciously set itself apart from other fashion labels. This is intended to further sharpen the brand's clearly independent profile.

Together with renowned photographer and director Patricia von Ah (Pumpkin Film), rosarot has created a TV commercial for both the Classic and Vintage collections. While the spot "The Date" for the Classic collection focuses on the modern businessman, the second spot "The Game" shows a collegial scene in the form of a chess duel. In both cases, the central message of the brand is conveyed: with the Work Life Polo, the modern man is equipped for any challenge - whether at work or at home. Together with Patricia von Ah, the agency was also responsible for the production of the campaign images and was in charge of the redesign and content of the website.