Rose red stages the office chair of the future
Rosarot implemented a campaign with a product and image focus for the "Gesture" office chair from the Steelcase brand, available for the first time in Switzerland at WSA.
Steelcase conducted a global study of sitting behavior among 2,000 people and identified nine new sitting positions created by the use of smartphones, tablets and laptops. With its revolutionary technology, the "Gesture" is the first office chair to sustainably support these positions, ushering in a new era of sitting, according to a statement on Friday.
With the aim of making the "Gesture" and its advantages known in Switzerland, Rosarot implemented a comprehensive campaign for WSA that contains elements of both a product and an image campaign. The focus is on the office chair of the future, with a ballet dancer putting the advantages of the "Gesture" in perspective. With her aesthetic posture, she hints at the design of the office chair, which is inspired by the natural movements of the body, and lends emphasis to the mobility of the "Gesture". The entire campaign is in black and white, referring to the chair's elegance. Rosarot was responsible for the creation of the posters and advertisements. In addition, the agency was commissioned to design POS and direct marketing material as well as a microsite.
Responsible at Rosarot: René Karrer (creative direction), Andreas Steiner (concept, text), Mariana Navarro (consulting), Yolanda Lopez (art direction), Sven von Osten (graphics). Responsible at WSA: Erwin Fischer (Owner), Alain Fischer (Managing Director), Elisabeth Brand (Head of Marketing), Sarah Ryffel (Marketing).
