Ronaldo loses multi-million advertising contract after sex scandal
Brazilian soccer icon Ronaldo has lost a million-dollar endorsement deal due to a sex scandal involving transvestites. The company he was contracted with terminated the partnership due to «behavior that damaged its image.».
Due to a sex scandal involving transvestites in the Brazilian media, Brazil's football idol and AC Milan striker Ronaldo has lost a multi-million advertising contract and also his girlfriend. As the newspaper O Globo reported, citing the Brazilian mobile phone provider Tim, Tim's contract was terminated unilaterally. The 2002 world champion will lose three million US dollars by December alone. The contract was worth 4.8 million dollars a year. Tim had invoked a clause in the contract that provided for an end to the collaboration in the event of "image-damaging behavior". According to reports in the Brazilian media, Ronaldo is now also at risk of losing multi-million dollar contracts with sporting goods and beer companies, among others. According to SDA, the termination of his contract with Tim is the first "business" consequence of last week's scandal in Rio de Janeiro for the 31-year-old. He had already suffered a private consequence when his girlfriend Bia Antony dumped him after the media reports.
