Roman Hirsbrunner new President of Leading Swiss Agencies
A change at the helm of the Association of Leading Swiss Communications Agencies: Geri Aebi, board member and co-owner of the Wirz Group, is handing over the presidency to Roman Hirsbrunner, CEO and co-owner of Jung von Matt/Limmat, as planned after two years.
The members of the Leading Swiss Agencies (LSA) industry association elected Roman Hirsbrunner as their new president at their 81st general meeting. The 42-year-old CEO of Jung von Matt/Limmat succeeds Geri Aebi, who has led the association of leading communications agencies for the past two years. The LSA reappoints the presidium every two years.
"I am proud to take over the presidency of the Leading Swiss Agencies association and look forward to representing its interests in the future. The communications industry is undergoing extraordinary change, which will present us with a number of challenges to overcome in the coming years," says Roman Hirsbrunner after his election.
The new president told members that he wants to continue to push the opening strategy launched a year ago to open the association to all leading communications agencies and to take the leadership aspirations of the association and its members in the communications industry to a new level. "The biggest challenge is to cope with the growing complexity in the communications industry. Leading Swiss Agenciesis challenged more than ever to provide leadership and guidance to its members," said Hirsbrunner.
As the current president Geri Aebi explained in his opening speech to the general meeting, Leading Swiss Agencies can look back on a challenging and eventful year. The demands on agencies continue to increase, especially in the digitally oriented communication tasks. Added to this are technological developments, the complexity of channels, and the short-term nature of communication tasks.
Change in the Executive Board
It was decided to reduce the size of the board in order to make the association more powerful. The committee is reduced from twelve to eight members. Geri Aebi, Frank Bodin, Michael Kamm, Andy Stäheli, Manfred Strobl and Maurizio Rugghia resigned from the board after many years of dedicated service. Newly elected are Beat Krebs, CEO/Chairman ZenithOptimedia as representative of the media agencies and Matthias Adolf, Equipe as representative of the digital agencies.
