Rollympics 2007 opened by Meyer Werbung
In collaboration with the media agency Mediabox, Meyer Werbung has designed a competition for the tobacco importer Oettinger in which smokers can demonstrate their ability to roll their own cigarettes in several "rollympic disciplines".
In collaboration with the media agency Mediabox, Meyer Werbung has designed a competition for the tobacco importer Oettinger in which smokers can demonstrate their ability to roll their own cigarettes in several "Rollympic disciplines". The conditions for taking part in the Rollympics 2007 are simple: you need tobacco, paper and a digital camera. You roll a cigarette, photograph it and submit it in one of three categories: the most beautiful cigarette, the longest cigarette and the thickest cigarette.
At the same time, users can act as judges on the official Rollympics website Slowsmoking.ch and rate other entries. As a result, a cheerful little community of cigarette artists was created within a very short space of time, as can be seen in a press release from Meyer Werbung.
The competition is advertised via advertisements, flyers, banners and promotions, where tobacco pouches labeled "Official Training Equipment" are distributed.
At the same time, users can act as judges on the official Rollympics website Slowsmoking.ch and rate other entries. As a result, a cheerful little community of cigarette artists was created within a very short space of time, as can be seen in a press release from Meyer Werbung.
The competition is advertised via advertisements, flyers, banners and promotions, where tobacco pouches labeled "Official Training Equipment" are distributed.
