Rod: Youtube campaign for Wingo

The insight: "Buffering" is one of the biggest annoying factors on the Internet; the only thing that prevents the annoyance of a video interruption is a fast Internet connection - like the one from Wingo. This insight is implemented in Wingo's new campaign in the form of ten YouTube fail videos of ten seconds each, in which the annoying buffering symbol always kicks in at the decisive moment. This is an idea that fits into the user's familiar environment.

The online campaign is planned and implemented according to a sophisticated architecture. The message cascading over ten steps addresses the user with different messages, depending on where he is in the customer journey. For example, anyone who signs a contract during the campaign is congratulated on the purchase in the following spots. Clicking on a spot leads to the "Fuck Buffering" landing pagewhere the spots can be seen in full length, of course without buffering.

The campaign is in use now and until further notice. Markenfilm is responsible for the production, the campaign was planned by Mediaschneider.