Rod advertises for health insurer Sanitas
Following its merger with Wincare and just in time for its 50th anniversary, Switzerland’s fourth-largest health insurer has now launched a new brand identity. Sanitas commissioned the Zurich-based agency Rod Kommunikation for the project.
Following the merger with Wincare and just in time for its 50th anniversary, Switzerland's fourth-largest health insurer has now given itself a new look. Sanitas engaged the Zurich agency Rod Kommunikation for this purpose. The agency developed a multi-stage campaign that focuses on the price advantages of Sanitas' insurance products and attempts to position the brand as a health insurer with an excellent price/performance ratio.Rod conveys the message with the depiction of small and big dreams, visualized in the form of green-wrapped gifts. In this way, the motto "More money left over for everything that moves you" is to be disseminated in a far-reaching campaign. In a first step, a TV commercial is planned, which will be followed by posters and advertisements, promotions, online activities and a direct marketing concept.
