Rod: "Slow Down. Take it easy." continued
The «Slow Down. Take it easy.» campaign to promote safe driving speeds, created by Rod Kommunikation for the Swiss Council for Accident Prevention (BFU), is entering its next phase.
A new set of measures is now intended to remind the target group that the label is not just a cool lifestyle formula, but a commitment, according to Rod in a press release: "The campaign has succeeded in reaching the hearts of a very critical target group. With the sticker, the campaign has created its own medium. Now we want drivers to actually take their foot off the gas," explains Peter Matthys, Head of Campaigns / Marketing at BFU.
The TV commercial "Be Franky", directed by Marc Wilkins (production: Shining Pictures), tells the story of a young driver who is stressed out in traffic. When he sees the "Slow down. Take it easy." sticker on the car in front of him, he begins to undergo a miraculous transformation: His hair and beard start to grow, and his well-known alter ego Franky Slow Down appears in the passenger seat...
In addition to a new poster, Rod Kommunikation also developed the online game "Trophy", a quartet-like game in which users can compete against each other. The aim is not to achieve the highest possible horsepower and engine capacity, but to teach users what is important by choosing their card. Namely, moving at an appropriate speed in road traffic. If you want, you can challenge Franky Slow Down himself. And of course there's also something to win: Those who survive the trophy have a good chance of becoming the owner of a VW Polo "easy" in the campaign look.
