Rod: Poster campaign for Radio 24
Rod Kommunikation has created a campaign for Radio 24 that puts the hosts in the spotlight. The campaign features Dominik Widmer, Elena Bernasconi, and Jonathan Schächter.
"The Zurich radio station is living up to its claim and changing with the city, according to a press release. That's why Radio 24 repositioned itself this summer with new figureheads. Dominik Widmer has been hosting the morning show since June. Jonathan "Jontsch" Schächter took over the afternoon and after-work time at Radio 24 at the beginning of September with the newly developed "Abig-Show".
In the coming weeks, poster subjects will be seen in Zurich that are rather unusual for a radio station: the presenters jumping out of the plate. According to the press release, the focus is not on the music program or the information claim. But rather the people. The Radio 24 presenters are so close to the audience, they could be laughing out of breakfast bowls with Fruit Loops, out of a lunch menu with spaghetti vongole or a plate with an opulent dinner. The headlines "Dominik Widmer for breakfast," "Elena Bernasconi for lunch," "Jontsch for dinner" fit the bill. The Rod Kommunikation agency was commissioned to provide communications support for the station's repositioning.
Managing Director Karin Müller: "Elena has been a very popular presenter with the audience for several years now. With Jontsch, a radio man who is a star has been on board since this fall. And Dominik has succeeded in shaping a show in a very short time that enjoys cult status among our listeners. In this way, we want to present the makers as the soul of the station." The "Elena," "Jontsch" and "Dominik" subjects are the start of the campaign, with further measures to follow.
