Rod: Campaign for Médecins Sans Frontières on World Aids Day

The communications agency Rod has developed an advertising campaign for World AIDS Day for the international aid organization Médecins Sans Frontières. The campaign will be used in 19 countries. It aims to draw attention to the fact that 1.7 million HIV-positive children worldwide have no access to antiretroviral drugs. Governments and donors must therefore ensure that more children have access to diagnosis and treatment, according to a statement from the agency. Without treatment, half of all children with AIDS die before their second birthday.
Responsible at Médecins Sans Frontières/Doctors Without Borders (MSF): Stephan Grosse Rüschkamp (MSF Drug Campaign). Responsible at Rod Communication: Maurus Zehnder, Sascha Borsai and Petra Hiltenbrand. Photography: Jonathan Heyer. Styling: Karin Frey, Rod Robinson. Image editing: Stephan Riederer.