Rod: Large notebook for big ideas
Recently, three hundred opinion leaders received some really large notebooks. The campaign is promoting the Zurich-based advertising technology company Frontwork—and its ability to bring big ideas to life.
Rod Kommunikation has launched a dialog marketing campaign for the Zurich-based advertising technology company Frontwork. Three hundred opinion leaders from the communications industry have recently received an oversized black notebook designed to encourage them to develop ideas in an oversized format. This is a reminder that, as the press release states, frontwork makes ideas possible - no matter how big or unusual they are.
Responsible at Frontwork: Fabio Vareni and Susanne Casanova (management). Responsible at Rod: Maurus Zehnder, Sascha Borsai, Regula Fecker and Petra Hiltenbrand.
Responsible at Frontwork: Fabio Vareni and Susanne Casanova (management). Responsible at Rod: Maurus Zehnder, Sascha Borsai, Regula Fecker and Petra Hiltenbrand.
