Rod: Presented the spring of Yes or No for Manor
«Wild Romance» is the theme of Yes or No's spring fashion collection. The Zurich-based agency Rod Kommunikation has developed a campaign for Manor's in-house fashion label.
The leitmotif "Against normal," which was introduced in the fall of 2010, was reinterpreted and implemented for various channels, including ads, social media activities, and an app for iPhone that allows users to take pictures of themselves in vintage look and true to the campaign motto.
App Store: http://itunes.apple.com/ch/app/yes-or-no-foto/id418298587?mt=8 and Facebook: www.facebook.com/yesorno.
