Riverside Productions stages Bligg for Suissetec
The building services association Suissetec is launching its new brand ambassador program. To kick off the program, Riverside Productions is featuring the musician Bligg. Riverside captured and produced Bligg’s personal story about his professional career in an initial video clip.
Bligg is a trained plumber and thus represented the perfect ambassador for the building services industry. In the first video clip, he talks about how he came to his career choice and why he still counts it as one of his best decisions today. The production focuses on Bligg and his story as well as his connection to the industry. Bligg's off-screen voice and his honest insight into his career are intended to create an authentic and credible connection from his apprenticeship to his current job. The authentic story is intended to motivate young professionals and their parents to take an interest in this promising industry. The professional pride of existing professionals should also be strengthened with Bligg and the following ambassadors and their success stories.
The main clip and various teaser clips are played out on social media and partner channels. In addition, the topic of professional pride and the meaningfulness of professions in connection with Bligg's experiences will be further addressed with expanded storytelling. Bligg's story continues as part of his own WebTV series. In the coming episodes, the musician will explain why the professions of building technicians are so important - today and in the future.
Responsible at SuissetecChristian Brogli (Head of Marketing and Communication), Helena Montag (Project Manager Communication). Responsible at Riverside Productions: Tanja Hollenstein (overall responsibility), Hans Peter Riegel (creative director, direction), Andi Fruet, Trenary Guerrero (camera and editing), Marie-Joëlle Eschmann and Lisa Preuss (social media).
