Rivellution in the cinema: 3D cinema spot
The Rothrist-based beverage company Rivella has commissioned its media agency, OMD Switzerland, and the production company Skycube.tv to adapt the existing «lang-lebe-anders» Cédric commercial (Erdmannpeisker) for 3D cinema. The goal of the 3D adaptation is to increase attention, thereby boosting brand awareness and driving impulse purchases.
The timing is very deliberate, as Patrick Marty, Group Product Manager Soft Drinks, Rivella confirms: "We planned the 3D conversion to coincide with the theatrical release of Pirates of the Caribbean - On Stranger Tides in 3D, in order to offer our target audience a special pre-show experience." Skycube is the production house of 3D Impact Media, based in Montevideo, New York and Zurich. The company is a leader in the production of 3D content for cinema, television and out-of-home media, according to the release.
