Rivella launches promotion with Swiss Olympic Team

From February 7 to 23, 2014, the world's best athletes will compete for Olympic gold, silver and bronze in Sochi. As a long-standing Leading Partner of Swiss Olympic and partner of Swiss Ski, Rivella will be at the start with a major promotion, as the beverage manufacturer announced in a statement on Tuesday.

Under the motto "Pack and Win," a sweepstakes has also been launched since December 1, 2013 as part of the broad-based promotion. Those who help their favorite athletes from the skiing, ice hockey or bobsleigh sectors to pack their bags will, with a bit of luck, win prizes worth a total of CHF 250,000. These are VIP weekends for the Ski World Cup Final in Lenzerheide including meet and greets with the ski stars, vouchers from Ochsner Sport and exclusive Olympic fur hats.

The Rivella promotion "Pack and Win" is communicated on Rivella labels and packaging materials. In addition, the promotion will be advertised online through a banner campaign and accompanied by special activation on Facebook. For this purpose, a Facebook app was specially programmed to receive additional codes for the "Pack and Win" sweepstakes. Anyone who wants to start a fun race with their favorite athletes even before the 2014 Winter Olympics can take part in the promotion at Rivella.ch/sochi part.