Rivella brings Swissness to Germany
Since mid-March, Rivella has been bringing Swissness to Germany on a grand scale. In addition to TV, radio and cinema commercials, ambient media activities and comprehensive PR measures increased awareness of the Swiss soft drink.
The campaign is all about Swissness, according to a Rivella press release. The Rivella testimonial, Swiss cabaret artist Emil Steinberger, will also be on board again in 2009. The campaign will be accompanied by sampling and promotions in food retailers and restaurants. In addition to the Swissness rickshaws in Munich, for example, a Rivella lounge for relaxing at the Stuttgart
Central Station (September 2009) and various guerrilla samplings (Stuttgart and Munich) on the Swiss band's promotional schedule.
According to a recent GfK study, brand awareness of Rivella in Germany has more than doubled compared to 2007, as the press release explains. In 2007, most Germans still knew Rivella from skiing vacations in Switzerland, but in 2009 the drink made a name for itself primarily thanks to the catchy commercials (TV and radio) with testimonial Emil Steinberger. The most common association with Rivella, apart from its good taste (24%) and the lacto serum (whey/lactic acid 21%) contained in Rivella, is its home country, Switzerland.
> Guerrilla film
Central Station (September 2009) and various guerrilla samplings (Stuttgart and Munich) on the Swiss band's promotional schedule.
According to a recent GfK study, brand awareness of Rivella in Germany has more than doubled compared to 2007, as the press release explains. In 2007, most Germans still knew Rivella from skiing vacations in Switzerland, but in 2009 the drink made a name for itself primarily thanks to the catchy commercials (TV and radio) with testimonial Emil Steinberger. The most common association with Rivella, apart from its good taste (24%) and the lacto serum (whey/lactic acid 21%) contained in Rivella, is its home country, Switzerland.
> Guerrilla film
