Rivella: Andrys Aardema becomes Head of Marketing
Swiss beverage manufacturer Rivella has announced a new addition to its executive management team: Andrys Aardema was appointed the new Head of Marketing for Switzerland, effective April 1, 2014.
The 38-year-old Andrys Aardema is a dual Swiss-Dutch citizen and studied economics at the University of Zurich. He then worked for three years as a consultant for an international consulting company in the field of customer relationship management. In 2005, Andrys Aardema switched to the beverage industry, where he worked for Coca-Cola in various marketing functions until 2013. He held positions in innovation, brand and trade marketing and was most recently Head of Marketing in Vienna.
In Andrys Aardema, Rivella has succeeded in recruiting a proven marketing professional with international industry experience for this strategically important position. Andrys Aardema succeeds Cornelia Marending, who left the company in September 2013.
