Rive Gauche secures Sunrise account
Starting in the fall of 2007, the Geneva-based agency Rive Gauche will be responsible for Sunrise's advertising campaigns. Alexandra Reich, COO of Sunrise, and Sebastien Fabbi, Managing Director of Rive Gauche, signed the contract on Thursday.
From fall 2007, the Geneva agency Rive Gauche will be responsible for Sunrise's advertising campaigns. Alexandra Reich, COO of Sunrise, and Sebastien Fabbi, Managing Director of Rive Gauche, signed the contract on Thursday. According to a Sunrise press release, it was not nationality that was decisive in the telecommunications company's decision to choose a Swiss agency, but creative qualities. However, the agency's local roots should help Sunrise to present itself as a modern Swiss communications provider. As Sunrise spokesperson Konrad Stokar told Werbewoche, Rive Gauche prevailed in an agency evaluation, beating two other applicants in the final round. The Geneva-based agency Rive Gauche has been active in French- and German-speaking Switzerland for six years.
In June, the advertising agency Advico Young & Rubicam lost the mandate from the telecommunications company (see
). Sunrise announced in July that the company will have a new look from October 2007. The new corporate identity is characterized by a combination of stripes in all the colors of the sunrise. The London branding agency Lambie-Nairn was responsible for this (see ). According to Stokar, Rive Gauche will now be responsible for the entire advertising campaign and will use the identity designed by Lambie-Nairn. The new campaign is to be launched in October. Sunrise wants to position itself based on the following characteristics: Bold, simple, sincere and full of vitality. The Rive Gauche campaign will build on this.
Sunrise CEO Christoph Brand said at the Publicitas publishers' conference in June that he first wanted to think very carefully about his company's advertising needs and goals before approaching an agency. According to Stokar, advertising is a key issue for the company boss, and his personal ideas will also be incorporated into this.
In June, the advertising agency Advico Young & Rubicam lost the mandate from the telecommunications company (see
). Sunrise announced in July that the company will have a new look from October 2007. The new corporate identity is characterized by a combination of stripes in all the colors of the sunrise. The London branding agency Lambie-Nairn was responsible for this (see ). According to Stokar, Rive Gauche will now be responsible for the entire advertising campaign and will use the identity designed by Lambie-Nairn. The new campaign is to be launched in October. Sunrise wants to position itself based on the following characteristics: Bold, simple, sincere and full of vitality. The Rive Gauche campaign will build on this.
Sunrise CEO Christoph Brand said at the Publicitas publishers' conference in June that he first wanted to think very carefully about his company's advertising needs and goals before approaching an agency. According to Stokar, advertising is a key issue for the company boss, and his personal ideas will also be incorporated into this.
