Ringier becomes media partner of Kindercity
Ringier and Kindercity plan to support each other in the areas of marketing, promotion, and events.
The Swiss media company Ringier is the new media partner of the Kindercity edutainment center based in Volketswil. Ringier and Kindercity will support each other in the areas of marketing, promotion and events, according to a press release. Among other things, Ringier will be given opportunities to present its products on site and will be present at all Kindercity appearances, primarily in the area of event support. In return, Kindercity's printed matter will be produced by Ringier Print Adligenswil and the printing plants of Swiss Printers. The agreement is effective immediately and has been agreed for three years, with an option to extend. According to Kindercity, a collaboration in this three-year form with a family project for children is also new for Ringier, as up to now it has mainly accompanied individual events or seasonal events in the form of a media partnership.
In addition to the main sponsors Axpo, Coop, Railaway, SBB, Skoda and Swisscom, Kindercity has gained a new strong partner in Ringier. Kindercity is an educational leisure center for families and children and welcomes around 250,000 visitors every year.
