Ringier Sports realigns itself
Ringier Sports, known for marketing Swiss clubs, associations, and events in national sports, is realigning its strategy effective January 1, 2022. The focus will be on marketing, consulting, and digitalization, with the «Merchandising & Licensing» division being acquired from Hi-Pro.
Ringier Sports is refocusing on marketing, consulting and digitalization in sports, according to a statement from Ringier on Friday morning. As part of this strategic realignment, the company Hi-Pro will take over the "Merchandising & Licensing" department as of January 2022, with all rights and obligations to customers and suppliers, it added. At the same time, Hi-Pro will become a cooperation partner of Ringier Sports as well as Ringier AG for advertising and promotional items.
Chief Operating Officer Mark A. Rebsamen will remain in his role following the acquisition by Hi-Pro, according to the release.
